, according to the market research institutions IDC Thursday latest data, in 2011 the fourth quarter, apple iPhone for the first time become the most popular Japanese market of the mobile phone market share up to 26.6%.
IDC the latest figures show that the fourth quarter of last year, the iPhone 4 S in October last year, and the promotion of the release, iPhone in all kinds of mobile phone shipments (including smart phones and functional mobile phone) shipments occupies 26.6% of the share. The acquisition of the Toshiba (the Po) mobile phone business Fujitsu came second, market share for 18.3%, HP (the Po), with a 15.7% share of the no. 3.
The Japanese market in the fourth quarter of the mobile phone shipments appeared a sharp increase, especially the iPhone and other smart phone. The data shows, the fourth quarter Japanese cellphone total shipments year-on-year growth of 15.2% to 10.65 million in the smart phone, which accounted for about 64.7%.
The Japanese market for 2011 mobile phone shipments year-on-year growth of 5% to 37.96 million department. The 2011 annual speaking, sharp mobile phone shipments in Japan ranked first in the market, the market share of 20.1%. Fujitsu-Toshiba and apple cell phone shipments of the second and the third, market share to 18.8% and 14.2%, respectively.
Sunday, March 11, 2012
Thursday, March 8, 2012
Nokia will be restructured the low end of the business with new platform to replace saiban S40
Nokia (the Po) is planning to functional cellPhone business restructuring, and the development of more cheap Windows Phone smart phones, and on the Android mobile Phone make counterattack.
Nokia Thursday in the annual report said: "we plan released in 2012 and the more intelligent, pricing competitive functional mobile phones, and provide a more modern user experience." Although smartphone is the development direction of the industry, but the function of the cell phone sales still higher than smart phones. At present, the smart phone sales in less than one third of the total sales in the mobile phone.
Sources said nokia is still in development of Linux software platform based on the Meltemi, in a more advanced functional cellphone replace S40 platform. At present, the S40 is the world be applied the most mobile platform, several months ago the total shipments to such mobile phone of 1.5 billion. Relative S40, Meltemi will provide more functional mobile phone in smart phones similar experience.
Over the past several years, Google (the Po) Android smart phone market system in a storm. The previous quarter, the global market smart phones with more than half the Android system. Nokia announced last year will abandon the Symbian system, turned to Microsoft (the Po) Windows Phone system. However, due to the higher pricing related mobile phones, Windows Phone is not greater influence.
Nokia in the annual report said: "we plan to 2012 roll out more close to people's new price Windows Phone cellphone, for example Lumia 610." Nokia also said, because Google provide free navigation service, the company's navigation map data services are facing larger price pressures.
Nokia Thursday in the annual report said: "we plan released in 2012 and the more intelligent, pricing competitive functional mobile phones, and provide a more modern user experience." Although smartphone is the development direction of the industry, but the function of the cell phone sales still higher than smart phones. At present, the smart phone sales in less than one third of the total sales in the mobile phone.
Sources said nokia is still in development of Linux software platform based on the Meltemi, in a more advanced functional cellphone replace S40 platform. At present, the S40 is the world be applied the most mobile platform, several months ago the total shipments to such mobile phone of 1.5 billion. Relative S40, Meltemi will provide more functional mobile phone in smart phones similar experience.
Over the past several years, Google (the Po) Android smart phone market system in a storm. The previous quarter, the global market smart phones with more than half the Android system. Nokia announced last year will abandon the Symbian system, turned to Microsoft (the Po) Windows Phone system. However, due to the higher pricing related mobile phones, Windows Phone is not greater influence.
Nokia in the annual report said: "we plan to 2012 roll out more close to people's new price Windows Phone cellphone, for example Lumia 610." Nokia also said, because Google provide free navigation service, the company's navigation map data services are facing larger price pressures.
Wednesday, March 7, 2012
Nokia smart phones after transformation on the first new China
"For nokia (the Po), to Chinese market is concerned, this will be a brand new start." In the bund of Shanghai office of nokia, nokia's President and CEO YiLuoPu (StephenElop) emissions before a five cellphone, all is released since last October, the new product. The YiLuoPu trip to China, it is also to nokia in order to April in China Lumia series intelligent cell phone "preheating power".
Nokia first Window system based on intelligent mobile phone Lumia800 last October release, the subsequent issued a series of products, but to the Chinese listed delay of several months, YiLuoPu explains: "before entering China, nokia have to do much homework, include whether the market demand, language versions of the optimization, Microsoft (the Po) in smart phones do not the experience, we hope to do the right thing." "Nokia will continue to increase in China's investment, including the capital, research and development and the staff, the Beijing design center is the only global a whole nokia cellphone research and manufacturing center." In yesterday's interview with YiLuoPu site also said, nokia in Europe, Mexico and other job cuts, part business will be transferred to the China, the Asian market.
It is reported, since February last year nokia announced a strategic partnership with Microsoft, WindowsPhone choice as its smart cellphones of the main operation platform.
Nokia first Window system based on intelligent mobile phone Lumia800 last October release, the subsequent issued a series of products, but to the Chinese listed delay of several months, YiLuoPu explains: "before entering China, nokia have to do much homework, include whether the market demand, language versions of the optimization, Microsoft (the Po) in smart phones do not the experience, we hope to do the right thing." "Nokia will continue to increase in China's investment, including the capital, research and development and the staff, the Beijing design center is the only global a whole nokia cellphone research and manufacturing center." In yesterday's interview with YiLuoPu site also said, nokia in Europe, Mexico and other job cuts, part business will be transferred to the China, the Asian market.
It is reported, since February last year nokia announced a strategic partnership with Microsoft, WindowsPhone choice as its smart cellphones of the main operation platform.
Tuesday, March 6, 2012
Operator subsidies: the success of the iPhone a double-edged sword
For Google (the Po) companies, European economic turbulence has brought a ray of hope: in those by the debt crisis of the impact of countries, Google operating system installed smart cellphone is beat iPhone.
Last year, although apple launched high-profile new iPhone 4 S, but research institute international data corp. (IDC) said, in the Greek sold smart phone, the iPhone only 5%, accounting for more than in Portugal is only 9%. The rest of the mobile phone, most of the installation is Google andros operating system.
The above results pointed out the apple one of the few a weakness: rely on mobile operators to make more consumers buying machine subsidies can afford iPhone. This practice has proven very favorable to apple: the company announced the latest quarter revenue rose 73%. But operators were paid the price: in the United States, operators Sprint Nextel, for example, the company launched iPhone last fall, but is expected to to 2015 years to profit from the iPhone.
In the United States and Britain and other countries, the operator subsidy policy last year in the smart phone market help iPhone won more than 20% of the share. But the iPhone in parts of southern Europe showed the market, if operators not wish to most of the cost of buying machine subsidies users (Denmark and Spain and other countries of the some operators do), then apple's market position may be moved. In parts of southern Europe, most users and no and operators to enter into contracts, they have to buy back mobile phones.
The Portuguese operator Optimus contracting spokesman silva said, low-cost equipment (basically was the eminent equipment) into the smart phone market help to the popularization and use.
In Europe, the price is less than 200 dollars and not take consumption of cell phone contract andros abound, this help Google and apple with low price competition. In Portugal, mobile operator vodafone website information display, the company provides the least expensive apple mobile phone (8 G capacity of the iPhone 4) sold for $680. And as long as the $106 minimum andros mobile phone, even the samsung (the Po) electronic high-end phones Galaxy S II than the cheapest price of the iPhone to low.
Greece the largest Mobile operators Cosmote Mobile Telecommunications SA Mobile data and service director Curtis souness, said last year's most popular smartphone is samsung's Galaxy Mini, which does not take the contract price simulates for $188. Curtis souness said, in this economic situation, we have to launch the low end of the smart cellphone.
Google andros partnership, said of JieLin our competition more dependent on buying machine subsidies. If your business ecological system only very expensive phones, so in the long run, it may generate a serious complications.
Analysts say, in the United States, each with a user to buy two years consumption of iPhone contract, operators will have to pay about 400 dollars to apple. Sprint admitted that the iPhone subsidies than other smart phone, the average cost of the high cost of subsidies by 40%. The goal is to reduce the operators of the user buying machine threshold, in the days to come through the service contract earn back and realize the profit of the cost. In addition, do not take contract "prepaid" business operator allows consumers to pay full price to buy mobile phones.
Apple recently sold a record quarter of 37 million in the iPhone, an increase of more than one times, but Wall Street has been tortured for prepaid operators of apple for strategy. Apple has been kept in the market listed nearly three years old type iPhone 3 GS, in order to attract consumers buying machine control budget. But Greek operator Cosmote without contract offer 3 GS price is still $535.
Relevant equipment subsidies debate is just trying to control the wireless industry and benefit from that mobile operators, Internet companies and mobile phone manufacturers between three party of combining component.
Global operators are in reflections on the buying machine subsidies, this to include an apple, all mobile phone manufacturer constitute a risk. Last year, the trend in Denmark is obvious: the Danish domestic several large operator subsidies users no longer buying machine costs, and reduce a month to use fee in order to catch up with the competition. Headquartered in Oslo wireless operators Telenor ASA Denmark division of the chief executive, said, we found that, compared with buying machine subsidies, users attach more importance to cut call package cost, they hope we introduced more simple meal.
In Spain, the Spanish telecoms also begin to question the buying machine subsidies. The company's chief executive gill has accept Spain shimon peres, the state newspaper interview, we can't keep in such subsidies will level. When you buy the television or other consumer product you will pay the price in full. In our view, users buy cellphone operator network and services and investment of the practice of the more healthy.
Last year, although apple launched high-profile new iPhone 4 S, but research institute international data corp. (IDC) said, in the Greek sold smart phone, the iPhone only 5%, accounting for more than in Portugal is only 9%. The rest of the mobile phone, most of the installation is Google andros operating system.
The above results pointed out the apple one of the few a weakness: rely on mobile operators to make more consumers buying machine subsidies can afford iPhone. This practice has proven very favorable to apple: the company announced the latest quarter revenue rose 73%. But operators were paid the price: in the United States, operators Sprint Nextel, for example, the company launched iPhone last fall, but is expected to to 2015 years to profit from the iPhone.
In the United States and Britain and other countries, the operator subsidy policy last year in the smart phone market help iPhone won more than 20% of the share. But the iPhone in parts of southern Europe showed the market, if operators not wish to most of the cost of buying machine subsidies users (Denmark and Spain and other countries of the some operators do), then apple's market position may be moved. In parts of southern Europe, most users and no and operators to enter into contracts, they have to buy back mobile phones.
The Portuguese operator Optimus contracting spokesman silva said, low-cost equipment (basically was the eminent equipment) into the smart phone market help to the popularization and use.
In Europe, the price is less than 200 dollars and not take consumption of cell phone contract andros abound, this help Google and apple with low price competition. In Portugal, mobile operator vodafone website information display, the company provides the least expensive apple mobile phone (8 G capacity of the iPhone 4) sold for $680. And as long as the $106 minimum andros mobile phone, even the samsung (the Po) electronic high-end phones Galaxy S II than the cheapest price of the iPhone to low.
Greece the largest Mobile operators Cosmote Mobile Telecommunications SA Mobile data and service director Curtis souness, said last year's most popular smartphone is samsung's Galaxy Mini, which does not take the contract price simulates for $188. Curtis souness said, in this economic situation, we have to launch the low end of the smart cellphone.
Google andros partnership, said of JieLin our competition more dependent on buying machine subsidies. If your business ecological system only very expensive phones, so in the long run, it may generate a serious complications.
Analysts say, in the United States, each with a user to buy two years consumption of iPhone contract, operators will have to pay about 400 dollars to apple. Sprint admitted that the iPhone subsidies than other smart phone, the average cost of the high cost of subsidies by 40%. The goal is to reduce the operators of the user buying machine threshold, in the days to come through the service contract earn back and realize the profit of the cost. In addition, do not take contract "prepaid" business operator allows consumers to pay full price to buy mobile phones.
Apple recently sold a record quarter of 37 million in the iPhone, an increase of more than one times, but Wall Street has been tortured for prepaid operators of apple for strategy. Apple has been kept in the market listed nearly three years old type iPhone 3 GS, in order to attract consumers buying machine control budget. But Greek operator Cosmote without contract offer 3 GS price is still $535.
Relevant equipment subsidies debate is just trying to control the wireless industry and benefit from that mobile operators, Internet companies and mobile phone manufacturers between three party of combining component.
Global operators are in reflections on the buying machine subsidies, this to include an apple, all mobile phone manufacturer constitute a risk. Last year, the trend in Denmark is obvious: the Danish domestic several large operator subsidies users no longer buying machine costs, and reduce a month to use fee in order to catch up with the competition. Headquartered in Oslo wireless operators Telenor ASA Denmark division of the chief executive, said, we found that, compared with buying machine subsidies, users attach more importance to cut call package cost, they hope we introduced more simple meal.
In Spain, the Spanish telecoms also begin to question the buying machine subsidies. The company's chief executive gill has accept Spain shimon peres, the state newspaper interview, we can't keep in such subsidies will level. When you buy the television or other consumer product you will pay the price in full. In our view, users buy cellphone operator network and services and investment of the practice of the more healthy.
Monday, March 5, 2012
Samsung mobile bets in three operators ousting "star machine"
Samsung Galaxy NOTE star model takes the lead in the Asian listings, in China the world's most complex 3 G system, where GalaxyNOTE China mobile (the Po) TD version I9228 and China telecom (the Po) EVDO version I889 and coming up, quickly covering domestic all cell phone users.
It is worth noting that, in 2012, more than a samsung electronics such mobile phone brand in China market quite the "radical", operators of attitude is very clear-in addition to $one thousand the smartphone, star type also not relax, everything in order to "grab" users. Especially since the end of last year, China mobile has pulled out samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t four of high-end models, recently launched new T D double card double to mobile phone, make the "arms race" reached unprecedented levels.
Three party competition into overdrive
China telecom version iPhone4S distance listed less than a week, telecommunications official out the contract price to take the lead in machine--except the zero dollars buying machine, the user iPhone4S minimum purchase telecom version only choose file 49 yuan package, gen iPhone domestic buyers threshold low, the minimum package than unicom even lower than 25%.
This is just the "positive conflict" is the one horn, China telecom and China unicom (the Po) this "tip to MaiMang" attitude not only appear in iPhone4S. Not long ago, following the unicom WCDMA version millet mobile phone after, China telecom edition millet mobile phone also officially on sale. In addition, in addition to SONY's move only WCDMA version of the type, or some China telecom nets double for the mobile phone, both in the star maxhine has is highly superposition.
While operating td-scdma network of China mobile, experienced in the high-end models of missing TD "pain" substitute together the products, in addition to still move up T D double card double for brain.
Move out of star machine missing trouble
March 2,, China mobile communications terminal group Co., LTD. Guangdong branch joint cool, zte, head of double card double to 3 G, double functions of smart cellphones. Since always, compared to the other two operators, China mobile superstar smartphone fareed zakaria, double card for how much improved double model situation.
In addition, China mobile terminal company guangdong branch was founded at the end of December last year so far, take the lead in released including samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t stars such as smart phones level TD. According to a SMW reporter understanding, in guangdong province as an example, this year will build 4300 3 G sites, to a total 30000, emphatically improve coverage and connection rate. Add in the largest number of operators user groups, missing "apple", the moving star machine faction increasingly busy fall.......
Industry viewpoint
Samsung sample: fast attack + all the coverage
By the end of June, 2011, China mobile phone Internet users scale for 318 million, smartphone users proportion climbed, excellent brand smart phone manufacturers seem to make money winner.
The most typical example from samsung. In 2010, samsung introduced a Gal-axy S series first generation product I9000, rob in the apple iPhone 4 listed, and in the global sold more than 20 million sets. In April, 2011, samsung and rob in the Galaxy S Ⅱ before apple introduced, coupled with the latest Galaxy NOTE, apple iPhone4S form "trapped", and also faces the domestic operators launch three different format version. Catering to the operators and the user group.
Gartner the latest figures show that in the fourth quarter last year, samsung smartphone market share in China rose to 24.3%, replace nokia smart cellphone market share in China top brand.
It is worth noting that, in 2012, more than a samsung electronics such mobile phone brand in China market quite the "radical", operators of attitude is very clear-in addition to $one thousand the smartphone, star type also not relax, everything in order to "grab" users. Especially since the end of last year, China mobile has pulled out samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t four of high-end models, recently launched new T D double card double to mobile phone, make the "arms race" reached unprecedented levels.
Three party competition into overdrive
China telecom version iPhone4S distance listed less than a week, telecommunications official out the contract price to take the lead in machine--except the zero dollars buying machine, the user iPhone4S minimum purchase telecom version only choose file 49 yuan package, gen iPhone domestic buyers threshold low, the minimum package than unicom even lower than 25%.
This is just the "positive conflict" is the one horn, China telecom and China unicom (the Po) this "tip to MaiMang" attitude not only appear in iPhone4S. Not long ago, following the unicom WCDMA version millet mobile phone after, China telecom edition millet mobile phone also officially on sale. In addition, in addition to SONY's move only WCDMA version of the type, or some China telecom nets double for the mobile phone, both in the star maxhine has is highly superposition.
While operating td-scdma network of China mobile, experienced in the high-end models of missing TD "pain" substitute together the products, in addition to still move up T D double card double for brain.
Move out of star machine missing trouble
March 2,, China mobile communications terminal group Co., LTD. Guangdong branch joint cool, zte, head of double card double to 3 G, double functions of smart cellphones. Since always, compared to the other two operators, China mobile superstar smartphone fareed zakaria, double card for how much improved double model situation.
In addition, China mobile terminal company guangdong branch was founded at the end of December last year so far, take the lead in released including samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t stars such as smart phones level TD. According to a SMW reporter understanding, in guangdong province as an example, this year will build 4300 3 G sites, to a total 30000, emphatically improve coverage and connection rate. Add in the largest number of operators user groups, missing "apple", the moving star machine faction increasingly busy fall.......
Industry viewpoint
Samsung sample: fast attack + all the coverage
By the end of June, 2011, China mobile phone Internet users scale for 318 million, smartphone users proportion climbed, excellent brand smart phone manufacturers seem to make money winner.
The most typical example from samsung. In 2010, samsung introduced a Gal-axy S series first generation product I9000, rob in the apple iPhone 4 listed, and in the global sold more than 20 million sets. In April, 2011, samsung and rob in the Galaxy S Ⅱ before apple introduced, coupled with the latest Galaxy NOTE, apple iPhone4S form "trapped", and also faces the domestic operators launch three different format version. Catering to the operators and the user group.
Gartner the latest figures show that in the fourth quarter last year, samsung smartphone market share in China rose to 24.3%, replace nokia smart cellphone market share in China top brand.
Sunday, March 4, 2012
Mobile phone profit center race: 4 nuclear and 4 G stunt behind the illusion
Barcelona, 2012 global mobile communications conference, cell phone occupied this belongs to the stage of telecommunications equipment.
Barcelona, Spain and the United States of Las Vegas MWC conference meeting of the telecommunication industry CES two great event, a main telecom equipment, a main consumer electronics. But in 2012, the Barcelona show "trespass", almost completely weakened the telecom equipment that a leading role, to take on the idea of consumer electronics. Whether the rise of nokia, intention to LG, or in the telecom equipment supply of zte and huawei, all the focus on the display terminal that telecommunications equipment, leading Ericsson and cisco is submerged in a piece of consumer electronics in the calls. It is deliberately YinErBuFa apple, also in this period iPAD3 revealed to be released news, as always play with apple marketing wrist.
Cellphone industry is excessive and prosperous, or equipment industry excessive cold? No, is industry's new rules of the game.
4 nuclear, 4 G, 41 million pixels behind the illusion
Barcelona show, pode media stunt is 4 nuclear: HTC, huawei, zte, LG, four out of the so-called in east Asia manufacturers 4 nuclear mobile phone, seems to not say 4 nuclear and may not bring, he couldn't keep up with the industry industry trend.
That was a bit when pentium 4 appeared scene, HP (the Po), dell, lenovo, asus, TCL (the Po) have claimed that they were the first launch ran four computer, like each other on the grassland Angle, life and death in the heartbeat seemed--but not a lion rank after all. Little imagine, the first launch or slightly late launch, sells are all PC, difficult to change industry tends to the parting of the red sea half.
Meanwhile, fresh was to mention is that 4 nuclear mobile phone exactly can to cell phone about how the actual performance of the ascension? What will therefore how power consumption, let original of the mobile phone can be a problem DaBing standby embarrassed burden. When the industry most manufacturers are in marketing method to find the gimmicks of the time, the industry also showed signs.
And four nuclear similar stunt, and nokia's 41 million pixels mobile phones, LTE terminal, and bare eye 3 D and 720 P hd screen "hardware war". These with the same memory DDR, big bad voodoo video card, JiJia motherboard, waterproof keyboard, kyushu poets such as water cooling fan of the PC era hardware competition how similar situation.
Yes, most of the industry manufacturers seems to be in the quest for the "hard power", but "hardware blocks" back, but let person has to worry about, the pace of the homogeneity is not be slow, but faster. Looks like "the hard truth", but it is hard to turn signal of a price war.
Back in the cell phone market function, nokia supreme used to hold almost 40% of global market, shaky, by practical product, the globalization channels, and better brand management, once BiNi global. But, once appear smart phone, this global giants almost does not have the strength, the throne of the seemingly unbreakable. And TCL, konka, waiting for a generation of domestic function zhongke mobile phone, also once done wind, dominate the Chinese market half jiangshan, eventually quickly falls in the fortress machine double-team.
So, today in the smart phone market ZhongDiDuan option of a new generation of manufacturers, both huawei, zte, lenovo in major domestic manufacturers, or MeiZu, millet, cool and segment the market opportunist, or a nokia, LG, SONY, MOTOROLA and struggle of the old generation of giants are, and which can be occupied 40% of the market in the new period nokia? A few cannot, it is occupied so big market, the Maori I'm afraid to answer the current year.
The three body "in the so-called" or d "warfare.
To seek profit center
And focus on the "get" the manufacturer is different, also have a few new age leading cellphone manufacturer in another world to build the new rules of the game: the operating system. Apple, samsung (the Po), amazon is one representative, Microsoft, Intel, Mozilla, dorigo also. In a sense, this was a "3 body" say "or d war", follow the rules of the game was very different.
Hiding in Barcelona exhibition and CES show is behind the apple. This head occupied the industry more than fifty percent profit, $500 billion market value of a lion's breakthrough, is extremely cunning. Even its next generation also mostly products hardware upgrades, also be not willing to and other companies competing, so iPAD3 only hear its voice, not see its content. Count on super iOS operating system, independent research and development, the CPU control of the touch screen and flash freely industrial chain, strong brand marketing ability, won the industry most benefits-in this big of a few elements, but the iOS is one of the essential, it is the first to raise the d.
The samsung, the second in the industry rhino, although in AMOLED and flash memory market monopoly leads global, in the brand molding, channel control is second only to apple, samsung electronics group's strong support, but also ranks the first in the industry chain in Android big manufacturers, but it still felt deeply uneasy. Because, it does not have control over their operating system. So samsung, senior vice President of product strategy Juha Park made clear: samsung will intensify efforts to develop their own investment OS Bada, even as a substitute of Android, its annual rate has more than Windows platform.
No single appear of the amazon, also is the mobile phone market potential serious player. It has the ability in tablet computer market fully show, a quarter of the second time among the big flat computer manufacturers, force pressure samsung, followed apple. And, this is only a few countries in the global Kindle launch of cases happened. Kindle although use Android, but its change dramatically, as "whales", look be like is fish, is actually mammals. Such a with very low prices, sales hardware Internet enterprise, completely without hardware earnings, subversion of the rules of the game, once the all-out offensive mobile phone market, it is hard to imagine a few manufacturers, especially ZhongDiDuan manufacturers can withstand up.
As for the losing side of the often war Microsoft and its "travels" Intel didn't give up on OS the main battlefield, Microsoft and nokia together, there are still a beat, Intel is with Tizen association, hope to the meta as a turning point "master". As a representative of the Mozilla to a group of Internet enterprise have dorigo, intention to operating system as the core establish real "soft hegemony", they all want to go to OS hardware, wars, through the rise d change pattern.
In fact, qualcomm, as a representative of the upstream chip manufacturers, samsung, as a representative of the AMOLED screen and flash memory key components manufacturers, Google, as a representative of the OS manufacturer has become the communications industry in the three big profit center, and among them leading to a profit, the second names status instability-can say hard to enough of the hardware and software to soft enough, one must be. In particular, the apple exclusive upstream chip, OS and some key part 2.5 big profit center, so has the strongest bargaining power.
Other manufacturers, if not in these few big key areas the dominant, no doubt, will be other aspects in homogeneous competition, ultimately inevitable through the price war shopping on a scale to win the relative advantages to survive. In this sense, at 2011 years global cellphone list of nokia, LG TOP10, zte, RIM, huawei, HTC, MOTOROLA, and the list of countless small and medium-sized firms, are in the traditional low dimensional space-time in roma, quantity is really too much, and is too little profit center and....... Who can first have "soft hegemony", who is the most likely to have.
Barcelona, Spain and the United States of Las Vegas MWC conference meeting of the telecommunication industry CES two great event, a main telecom equipment, a main consumer electronics. But in 2012, the Barcelona show "trespass", almost completely weakened the telecom equipment that a leading role, to take on the idea of consumer electronics. Whether the rise of nokia, intention to LG, or in the telecom equipment supply of zte and huawei, all the focus on the display terminal that telecommunications equipment, leading Ericsson and cisco is submerged in a piece of consumer electronics in the calls. It is deliberately YinErBuFa apple, also in this period iPAD3 revealed to be released news, as always play with apple marketing wrist.
Cellphone industry is excessive and prosperous, or equipment industry excessive cold? No, is industry's new rules of the game.
4 nuclear, 4 G, 41 million pixels behind the illusion
Barcelona show, pode media stunt is 4 nuclear: HTC, huawei, zte, LG, four out of the so-called in east Asia manufacturers 4 nuclear mobile phone, seems to not say 4 nuclear and may not bring, he couldn't keep up with the industry industry trend.
That was a bit when pentium 4 appeared scene, HP (the Po), dell, lenovo, asus, TCL (the Po) have claimed that they were the first launch ran four computer, like each other on the grassland Angle, life and death in the heartbeat seemed--but not a lion rank after all. Little imagine, the first launch or slightly late launch, sells are all PC, difficult to change industry tends to the parting of the red sea half.
Meanwhile, fresh was to mention is that 4 nuclear mobile phone exactly can to cell phone about how the actual performance of the ascension? What will therefore how power consumption, let original of the mobile phone can be a problem DaBing standby embarrassed burden. When the industry most manufacturers are in marketing method to find the gimmicks of the time, the industry also showed signs.
And four nuclear similar stunt, and nokia's 41 million pixels mobile phones, LTE terminal, and bare eye 3 D and 720 P hd screen "hardware war". These with the same memory DDR, big bad voodoo video card, JiJia motherboard, waterproof keyboard, kyushu poets such as water cooling fan of the PC era hardware competition how similar situation.
Yes, most of the industry manufacturers seems to be in the quest for the "hard power", but "hardware blocks" back, but let person has to worry about, the pace of the homogeneity is not be slow, but faster. Looks like "the hard truth", but it is hard to turn signal of a price war.
Back in the cell phone market function, nokia supreme used to hold almost 40% of global market, shaky, by practical product, the globalization channels, and better brand management, once BiNi global. But, once appear smart phone, this global giants almost does not have the strength, the throne of the seemingly unbreakable. And TCL, konka, waiting for a generation of domestic function zhongke mobile phone, also once done wind, dominate the Chinese market half jiangshan, eventually quickly falls in the fortress machine double-team.
So, today in the smart phone market ZhongDiDuan option of a new generation of manufacturers, both huawei, zte, lenovo in major domestic manufacturers, or MeiZu, millet, cool and segment the market opportunist, or a nokia, LG, SONY, MOTOROLA and struggle of the old generation of giants are, and which can be occupied 40% of the market in the new period nokia? A few cannot, it is occupied so big market, the Maori I'm afraid to answer the current year.
The three body "in the so-called" or d "warfare.
To seek profit center
And focus on the "get" the manufacturer is different, also have a few new age leading cellphone manufacturer in another world to build the new rules of the game: the operating system. Apple, samsung (the Po), amazon is one representative, Microsoft, Intel, Mozilla, dorigo also. In a sense, this was a "3 body" say "or d war", follow the rules of the game was very different.
Hiding in Barcelona exhibition and CES show is behind the apple. This head occupied the industry more than fifty percent profit, $500 billion market value of a lion's breakthrough, is extremely cunning. Even its next generation also mostly products hardware upgrades, also be not willing to and other companies competing, so iPAD3 only hear its voice, not see its content. Count on super iOS operating system, independent research and development, the CPU control of the touch screen and flash freely industrial chain, strong brand marketing ability, won the industry most benefits-in this big of a few elements, but the iOS is one of the essential, it is the first to raise the d.
The samsung, the second in the industry rhino, although in AMOLED and flash memory market monopoly leads global, in the brand molding, channel control is second only to apple, samsung electronics group's strong support, but also ranks the first in the industry chain in Android big manufacturers, but it still felt deeply uneasy. Because, it does not have control over their operating system. So samsung, senior vice President of product strategy Juha Park made clear: samsung will intensify efforts to develop their own investment OS Bada, even as a substitute of Android, its annual rate has more than Windows platform.
No single appear of the amazon, also is the mobile phone market potential serious player. It has the ability in tablet computer market fully show, a quarter of the second time among the big flat computer manufacturers, force pressure samsung, followed apple. And, this is only a few countries in the global Kindle launch of cases happened. Kindle although use Android, but its change dramatically, as "whales", look be like is fish, is actually mammals. Such a with very low prices, sales hardware Internet enterprise, completely without hardware earnings, subversion of the rules of the game, once the all-out offensive mobile phone market, it is hard to imagine a few manufacturers, especially ZhongDiDuan manufacturers can withstand up.
As for the losing side of the often war Microsoft and its "travels" Intel didn't give up on OS the main battlefield, Microsoft and nokia together, there are still a beat, Intel is with Tizen association, hope to the meta as a turning point "master". As a representative of the Mozilla to a group of Internet enterprise have dorigo, intention to operating system as the core establish real "soft hegemony", they all want to go to OS hardware, wars, through the rise d change pattern.
In fact, qualcomm, as a representative of the upstream chip manufacturers, samsung, as a representative of the AMOLED screen and flash memory key components manufacturers, Google, as a representative of the OS manufacturer has become the communications industry in the three big profit center, and among them leading to a profit, the second names status instability-can say hard to enough of the hardware and software to soft enough, one must be. In particular, the apple exclusive upstream chip, OS and some key part 2.5 big profit center, so has the strongest bargaining power.
Other manufacturers, if not in these few big key areas the dominant, no doubt, will be other aspects in homogeneous competition, ultimately inevitable through the price war shopping on a scale to win the relative advantages to survive. In this sense, at 2011 years global cellphone list of nokia, LG TOP10, zte, RIM, huawei, HTC, MOTOROLA, and the list of countless small and medium-sized firms, are in the traditional low dimensional space-time in roma, quantity is really too much, and is too little profit center and....... Who can first have "soft hegemony", who is the most likely to have.
Thursday, March 1, 2012
Andros application software download breakthrough 13 billion times
Barcelona on March 1, Google (the Po) the person in charge of the company in the world in 2012 mobile communication meeting that by the end of 2012, two systems, the tablet computer application software download will and smart cellphones flat.
Google mobile products department leader Hugo barak 28, introduced to the media, said although mobile phone users far above the tablet computer, but by the end of this year, only two in the system, the application of the tablet computer software download the whole mobile application will account for 50% of the total software download. Barak explained, the increasing trend mainly because for most consumers, tablet computer more for leisure and entertainment, people will install more application software.
In view of cellphones and tablet computer software and the importance of these devices screen size difference, barak suggest software developers to design the "ductility stronger" application software to apply different mobile device.
Google released last year in the code for "ice cream sandwich" andros system the latest version, but the present in addition to Google and samsung (the Po) launch, working the screen Galaxy Nexus phone use this version of the system, on the market most in the sale mobile phone still use the old version of the two systems. The new version system has to have "the near field communication technology" (NFC), namely users cellphone it will require the close contact with, they can send all kinds of documents, music, etc. Google has said, the development of the next version called "Jelly beans" system (Jelly Bean), and may be the first release this fall.
Google released the latest figures show that the system has 450000 andros application software, there have been 13 billion downloads record.
Google mobile products department leader Hugo barak 28, introduced to the media, said although mobile phone users far above the tablet computer, but by the end of this year, only two in the system, the application of the tablet computer software download the whole mobile application will account for 50% of the total software download. Barak explained, the increasing trend mainly because for most consumers, tablet computer more for leisure and entertainment, people will install more application software.
In view of cellphones and tablet computer software and the importance of these devices screen size difference, barak suggest software developers to design the "ductility stronger" application software to apply different mobile device.
Google released last year in the code for "ice cream sandwich" andros system the latest version, but the present in addition to Google and samsung (the Po) launch, working the screen Galaxy Nexus phone use this version of the system, on the market most in the sale mobile phone still use the old version of the two systems. The new version system has to have "the near field communication technology" (NFC), namely users cellphone it will require the close contact with, they can send all kinds of documents, music, etc. Google has said, the development of the next version called "Jelly beans" system (Jelly Bean), and may be the first release this fall.
Google released the latest figures show that the system has 450000 andros application software, there have been 13 billion downloads record.
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