Smart phones years three big question unanswered: huge market pattern under dark to move

In 012, domestic smart cellphones will break 100 million department, which is a real "smart phones years". But in the great prospects in front, smart phone market remains three questions and attraction: apple if the cell phone will also continue to be "high fever"? Nokia (the Po) mobile phone could lend Windows Phone7 (hereinafter referred to as "WP7") the system to rise? The domestic price war might be smart phone lit?

Apple mobile phone hot

For how much longer?

In the past year, though apple short board gradually began to appear, but it is more still don't reduce heat.

"The unit used for apples, if they don't feel very behind." In zhongguancun work ZhengXiaoJie told reporters.

City famous chain enterprise mobile phone boosted telecommunications deputy general manager HuMing think, apple brand advantage is its keep the most important advantage of sell like hot cakes, estimates that this year in this advantage could continue. But apple create the experience marketing is being more and more mobile phone imitated by enterprises, because apple and other cell phone manufacturers in the gap was reduced gradually.

However, to think about expert analysis, apple is the integration of the hardware and software and content platform mode, namely the iPhone + iOS + App Store, hardware, operating system and application platform-" triathlon ". The only apple can do this. It put the industry chain three of the most important core clenched in his hand. Each year more than 100 million cell phone shipments department; App Store of 500000 applications, download tens of billions of times each year. This let apple won great profits, a market value of the world's first.

But, apple will also keep the three advantages quite difficult. From iPhone 4 S beginning, apple's design and hardware advantage gradually lower, the iPhone 4 S appearance and performance not big breakthrough. In addition, the battery problems, voice phone problem even iPhone 4 S the most famous function voice service Siri all have a problem, and also to the crash phenomenon sustainable development a shadow.

China's software information nets chief ChenLiMing said Google (the Po) andros system constantly forcing, for apple in the operating system upgrade is all thumbs. With iOS development to speed up, and all kinds of problems too is gradually revealed, and may be apple the scourge of the future.

Concerned expert reminds: "hope apple can quickly improved these loopholes, solve the problems of users to appear, to let apple continue to keep in mind the user high status. Otherwise, apple will face huge crisis."

nokia

Could lend "WP7" rise?

This year, the late "WP7" system in March in fastest in domestic market. And two former nokia could lend "WP7" has become a rise this year big attraction.

HuMing said, including smart cellphones are mainly used. And "WP7" for being late and the start of a mobile phone, in a short time, not likely to lead to apple and Google's position. His point of view it is the domestic many experts comments.

At present, the software operating system by apple iOS and basic Google Android control, Microsoft (the Po) and have a chance to but more though saiban fading. "Millet MIUI, ali such as cloud based on Android platform of third party system optimization, all belong to the innovation, not enough to shake the big picture." One does not wish to be named, industry insiders told reporters.

But analysis released by the company iSuppli a future years of mobile market assessment report but think, WP7 phone will be in 2015 years beyond the iOS, to become the world's second largest mobile operating system.

In iSuppli opinion, Lumia 900 will lead nokia and Microsoft took to the renewal, because now the Lumia 800 and Lumia 710 etc equipment has laid a good foundation. Windows Phone in the mobile market operation on the real meaning of expansion, will be from the new generation flagship smartphone start.

According to iSuppli forecast, Android will be in the next few years has increased, 2015 years of market share to 58.1%; And iOS will year after year, been declining tendency, and by 2015, the market share of rate can be from the current 18% to 16.6%; And Windows Phone can be in this two years is BaoFaShi growth, market share in 2015 by a nose that formal beyond cisco iOS mobile Phone apple iPhone.

The editor-in-chief LiuQiCheng think communication network, the terminal for manufacturers, how to choose the future operating system must become the key to the development of their products. But the future winners at least have to meet two conditions. One is to have the new products; 2 it is to can't be operators depth customization of enterprise.

It is reported, the domestic market, in smart phones, the popularization and application of the play a large role in the is operator. Whether apple's iPhone, or $one thousand smart phones, operator customization have played a key role. And nokia operators and good relations of cooperation can also be the future development of a big advantage.

Domestic mobile phone price war

Will light again?

Before the grand network will launch out less than one thousand yuan of smartphones, recently, more news, alibaba (the Po) will be selling strategic stakes tianyu langtong, into the mobile phone market.

Experts said that as the popularity of smartphones, this year's price competition becomes increasingly fierce, a few years ago a mobile phone to make out of the factory is controlled yuan, now only a few yuan factory, ten yuan the manufacturer of profit can be found everywhere.

The reporter found in the market, a name of the G10 dazzle fly brand domestically, its appearance, feel, size, do as the great apple iPhone4, the factory outlet of the way in the factory and five yuan, 378 yuan only sold to customers. This time in the society cause strong reaction.

Experts said China mobile cellphone industry is very strong fortress ability. Nokia, SONY Ericsson and kyocera, and other famous brand in China market in defeat, in addition to enterprise itself and apple's "made", another important reason is that China's mobile phone manufacturer so "fierce" price war.

According to fly dazzle marketing general manager XuTong mobile phone is introduced, the reason can achieve this price, because the fly dazzle G10 "mobile phone retail" new mode, the factory direct to consumers, cuts off the huge cost layers of agency provinces and cities.

An anonymous phone engineers also has revealed the domestic mobile phone production costs. Project development fee, mould development fee, subscriptions and motherboard, screen, batteries, and dozens of hardware cost, according to the 50000 Taiwan production calculation, each costs for 373 yuan. "Domestic millet, ali cloud of mobile operating system cost, even with the patent, has a huge profits." This person said.

Windows Phone application store ESRB rating system introduced

Foreign technology Neowin website reported that Microsoft (the Po) Windows Phone application store has introduced ESRB rating system, help parents filter out not suitable for their children's application.

If the user is willing to let their children play cellphone games, then let them would only play for this age paragraph the game is undoubtedly a good idea. Microsoft through the ESRB rating system will its application in store, have shown they psu on Xbox 360 game with contact.

Google (the Po) and apple are in their application store has introduced age classification mechanism, only two companies are using local concept, not like Entertainment Software grading committee (the Entertainment Software Rating Board, hereinafter referred to as the ESRB ") such institutions.

The first to receive the ESRB cellphone game classification has appeared in Windows Phone application store. As expected, the angry birds "among them. Despite the age grading system has introduced many benefits, but the examination and approval of the application of time from now on will be longer, so, application development new people can only wait for a long time, to see the fruits of their Labour ESRB rating system of appearance.

Microsoft's age grading system adopts the ESRB mechanism, is likely to cover popular game. Developers still have to answer a series of problems, and to make their games get automatic rating. This may show that only seeks to Microsoft for more of the audience in its application store in cellphone game. Those for WP7 operating system development application developers, the future let Microsoft for examination and approval in its application, must be prepared to deal with the barriers of preparation.

Blackberry storm 2011 constantly 2012 renewal care

BlackBerry smart cellphones earliest (micro Po) (BlackBerry) in just the past 2011 years into many trouble. First foray into tablet computer market, introduced a Playbook. But for haste, or a technology immature semi-finished products, even the most basic function are not perfect, and led to a large inventory backlog.

In July 2011, RIM cutting 2000 employees announced, which accounts for nearly 11% of total employees. In this about three weeks ago, Toronto finance company Selective Asset Management Inc. Chief mike walter (Robert McWhirter) sell the rest of his 58000 shares RIM stock. He said, now the market is mainly by intelligence product application software drive, he worried about RIM in such a market, competition crippled--RIM has always attached great importance to product engineering design.

In October, the blackberry network services appeared for three consecutive days of disruption, global users are affected, serious damage to the blackberry for many years the reputation of the network services.

November 22, on, Google (the Po) to stop the blackberry users or support Gmail service.

Blackberry are following nokia (the Po), MOTOROLA (the Po) these old mobile phone manufacturer's footsteps, acquisition rumors everywhere, even predict Forbes blackberry it away in 2015.

Is lying in the numbered among sleep, or rush, phoenix yet? Blackberry facing a death trial.

Blackberry fronts

Once the lead of the blackberry smart phone, with two (Android) system and the apple iOS smartphones rapid development, continuous shrinking market share, smart phone market in North America from the leading down to after them, and even being called "false smart phones".

According to IDC research institutions that, by the end of June, 2011, in the key RIM company American smartphone market share had fallen to 11.6%, five years ago, the number is still as high as 48%.

Too trust and depend on the technical expertise, and make the blackberry to of the development of the market reaction too slow, even in times of crisis is still keep silent.

Worse, loyalty to rate the user is also starting to waver. In October 2011 the blackberry service for three consecutive days, interrupt events, blackberry and the user communication very lag.

Blackberry users in Lynn Murdoch blackberry Facebook page message said: "RIM and the extent of the lack of user communication were surprising. I loved my blackberry, but let people angry is incredibly nobody can give back to normal time limit. Too disappointed!" New York's users, said Tony Vitali in give up blackberry's edge.

The lag of the blackberry partly from his internal rigid bureaucracy, more direct reason is the lack of applications. Because consider security, blackberry in the third party application support relatively conservative, many port is not open, for the blackberry design program difficulty is very big.

In this interrupt accident before, many companies began to reluctant to pay for blackberry service. Some companies have allow employees to use other smart phones, especially the apple mobile phones, to receive mail company.

Under pressure, blackberry came to the brink of collapse. In 2011 a quarterly reports show, RIM than expected revenue, profit appeared for the first time in nine years down, two, three quarters has not stopped to decline, the entire 2011 fiscal year forecast more not optimistic. RIM shares have dropped to the lowest point in eight years. At present there are many foreign analysts in RIM blackberry discussed dump the possible.

"The board of directors should now take decisive measures," running a crisis management consulting company Richard (Richard Levick) said, "RIM will need to be completely changes its DNA, stand in a new start position thinking, but not as the former market leader."

Security with

Although nearly two years continuously under a cloud and criticism, blackberry in some technology still occupy the place.

In November 2011, International Medical team (International Medical Corps) in the annual awards ceremony will be global influence award awarded to blackberry, to commend the disaster relief in the world the first line of contribution. The international medical team President Nancy (Nancy a. Aossey) said: "I want to tell you, blackberry does save lives."

"In disaster relief, you don't know what you are going to reach is what kind of," participate in Haiti rescue Neil Dr Joyce (Dr. Neil Joyce) said: "when we arrived in Hong Kong, no cell phone prince signal, but the blackberry can also send a message." In the Haiti earthquake and tsunami relief in Japan, dr Joyce with blackberry coordination medical equipment, and communication, to send supplies of the hospital.

"9 • 11" the event, the communication system almost paralyzed, vice President cheney handheld blackberry site to direct rescue, blackberry fame soared from then on. Wenchuan earthquake first by the news is trapped in the disaster area with Canadian tourists blackberry encryption mail (PIN Email) issued. Encrypted mail and blackberry instant messaging (BBM) in the form of data packets, through the little occupied GPRS channel will transfer to the blackberry all over the world of the server, and to another on a blackberry.

Also, through the blackberry communications network, which transmit information, to the maximum extent to ensure user privacy. In foreign companies in bidding or in the course of the negotiation, beware of the company for intelligence have no need not to the extreme, negotiators to choose between using blackberry mutual exchanges.

Appeared in 1999 blackberry, 2006 years to enter the Chinese market, established in April 2009 Chinese companies, and in June, 2010, into the retail market, very slow pace to now, its market share is still less. Blackberry consciousness that, as the Chinese government and the enterprise to enhance the protection of information security, blackberry may expand to the bigger market. But blackberry information high confidentiality has made it in some countries was hampered. India in 2010 threatened because they can't control the content, will be closed blackberry E-mail and instant messaging services encryption, and be ordered to RIM come up with a solution. RIM finally in mumbai installed the related facilities, the Indian government submitted to the suspect's name, the monitor, and the related information provided to the Indian government decoding.

However, the enterprise users are still blackberry major consumer groups, more than 90% of the world 500 strong enterprises are using the blackberry software equipment.

Through the use of blackberry enterprise service (BES), the company can get great control. In the background, management, there are more than 600 for the company issued blackberry options. The company can hold to employees of the blackberry mobile phone almost any remote operation, such as shielding signal, control long distance by playing, erasing the company documents, closed camera functions, etc. At the same time the company private mobile phone folder to save the file is not be controlled.

In the near future, the blackberry also released mobile fusion technology, can independent management and protection of blackberry smartphones system, blackberry tablet computer (Playbook) system, apple mobile phone system, iPad system and Google andros system, make enterprise employees don't have to buy blackberry can also master the blackberry to control. For individual users, Blackberry also has Blackberry protect function, in the mobile phone is lost, the user can through the network operating erase mobile phone store content and information to make by mobile phones finders saw.

So far, the blackberry has not been cracked and the news of prison break. These blackberry keep for years is not imitation and beyond characteristics for its attracted a group of loyal enterprise and individual users. But looks is standard office tools of the blackberry, light, it is hard to live on this advantage is attracting more and more individual consumer. In the user experience, compared to apple and andros system, in view of the blackberry system application is negligible.

The long road

In the past two years, the company is taking the RIM measures adjustment strategy, which bought many enterprises to provide new operating system, the browser and design shop.

In August 2011, blackberry hired responsible for developers of the relationship between the vice President sanders (Alec Saunders), is also in order to develop more able to blackberry of applications running.

But, based on the new operating system BB10 mobile phone to wait until the end of 2012 to market. The company constantly explanation is LTE chip technology is not mature, but this story has caused industry insiders suspicion. In the smart phone technology rapid development, competition intensified era, has exposed obvious disadvantages of the blackberry constantly delay new product releases a bellerophon letter.

Blackberry expanding existing models, from 2007 to the present, a total of 37 new models introduced. In a statement, even RIM company acknowledge that it was not know the market of how many blackberry models. RIM is supposed to be a cause greater range of consumers' concern, in the consumption of ordinary mobile phone field, this strategy may be feasible. But to smart phones for, but the consumer confusion and deepen choose phobia. London BeiLun berger Bank (Berenberg Bank) analysts ai ha, Wallace's (Adnaan Ahmad) said, samsung (the Po), and other firms also launched a number of andros products, but RIM and if they analogy is wrong, samsung production many key cellphone components, when many products sales volume to rise, it will have cost advantages, RIM didn't this advantage.

For blackberry for, but Renaissance to the history of the monopoly, there is no possibility.

China telecom into iPhone 4 S do-or-die

In the news that "China telecom (the Po) has reached to apple introduced the iPhone 4 S agreement", Hong Kong media also says China telecom already and apple sales agreement, CDMA version of the iPhone 4 S in the first quarter of this year will be in the domestic market.

Work related web sites in the letter before Spring Festival already announced, CDMA version of the iPhone 4 S has been the net license, valid for five years. It is reported, China telecom will certainly in the first quarter of this year into CDMA version of the iPhone 4 S listed.

And China telecom's CDMA network huge, as of December 2011, TianYi mobile subscribers exceeded 126 million, of which 36.29 million users of 3 G, 3 G permeability is as high as 27%, the CDMA version of the iPhone 4 S demand obviously huge. Many Chinese telecom consumers also waiting on CDMA version of the iPhone 4 S.

But the CDMA version of the iPhone 4 S related package, subsidies and specific time to market has not come, at present on the net also some CDMA version of the iPhone 4 S about the subsidy policy rumors, but according to apple for operators of always strictly execute the requirement of security system, about these packages and subsidy policy rumors mostly not by the spectrum, previously, in China unicom (the Po) sell iPhone 4 S before the package and subsidies on unicom policy appeared "oolong".

India faithful for China telecom $1.2 billion of loans

According to foreign media cellphone reports, India faithful from China telecom has three state-owned bank won a $1.2 billion loan, it shows that companies seeking loan object of India from Europe and the United States to China.

Indian billionaire AnNiEr Ann barney (Anil Ambani) business faithful group, faithful for faithful of telecom group mobile Communications company, faith telecom (Reliance Communications) will use the money for the $1.2 billion of convertible bonds to provide financing, the bonds will expire in early march.

Industrial and commercial bank of China, the state development bank of China and the export and import bank cellphone  loans to the faithful telecom. Get the loans in, high interest rates and the rupee make India business financial situation by stress, the past India seek loans object is enterprise bank of Europe and America.

"The loan agreement with other Indian companies sending a message, if you buy in large quantities China equipment, so you also may obtain the generous financing." A insiders.

China telecom will be sold this year CDMA mobile phone is expected to exceed 80 million department

2012 China telecom (the Po) CDMA terminal industry chain convention ", China telecom chairman wang xiaochu said, China telecom is expected in 2012 TianYi terminal demand will more than 80 million department, including 3 G smart cellphones 45 million department, this is two in 2011 times more.

China telecom group company chairman wang xiaochu and qualcomm company chairman Paul jacobs were present at the conference and do theme report. Mainstream terminal at home and abroad, operating system vendors providers, software application providers, mobile phone design companies, components suppliers, channel dealers, after-sales service, industry consulting company in the fields of industry chain and nearly delegates attendance.

The meeting, China telecom officials say, in 2011 China telecom TianYi 3 G phones sold in the type of more than 500, annual sales of 34 million, more than 2010 years of growth more than 3 times; TianYi 3 G smart cellphone models of nearly 200, more than 2010 growth about 4 times annual sales of more than 16.6 million, more than 2010 growth to 10 times.

Wang xiaochu said, face the future, China telecom first put forward to "intelligence leader of the pipeline, comprehensive platform providers, the content and the application of participants" transformation of the strategy. In 2012, China telecom will around "with innovation and service double leading promote scale development" the strands, adhere to the scale operation and flow management two strategies, and actively expand mobile Internet and other emerging areas, speed up the adjustment of the business structure, which, in the terminal area, vigorously promote intelligent terminal innovation, through the mobile terminal and business application effective combination, guide and promote life work way change.

According to the above China telecom proposed 2012 target, means that China telecom 2012 CDMA mobile cellphone sales will increase over 2011 times more than 1, and 3 G smartphone sales growth is more than twice as many

Apple behind the glory in question

Apple to "Chinese character" way to prove to the world that its products again still popular.

On Friday, apple retail sales in mainland China open new mobile phone iPhone 4 S. The result, open three hours not to sell, and the Shanghai three retail stores inventory, announced that it sold out, and the Beijing sanlitun retail stores near cause a riot.

Apple cellphone announced, in order to ensure the safety of the employees and customers, will stop in Beijing and Shanghai's retail sales of the latest iPhone 4 S mobile phone, only through the network order. But the morning paper reporter yesterday evening login apple online mall, various types of black, white iPhone 4 S all showed that "no supply".

At the same time, other various channels of the iPhone 4 S also is very hot.

Yongle electrical relevant personage told reporters that, for the most part at present Shanghai store yongle iPhone 4 S already sold out. Shanghai su ning electric equipment (the Po) related to the reporters who said that at present in Shanghai suning appliance stores sell unicom all priority contract machine, simulates temporarily not completely let go sales. The two companies are said before the Spring Festival. Also can have a batch of iPhone4S delivered.

Last October 14, iPhone 4 S began in the United States and other 6 countries to start selling retail stores. Back then apple former CEO Steve jobs had just died, and others in the future for apple concerns.

However, iPhone 4 S continued global big sell. Last year, apple market value once more than Essen g mobil, as the world's most valuable company.

In its market value in the process of rising, China, and other Asian markets contributed a lot. But China's communication network technology enough to fully support the function of the iPad and iPhone, apple is still slightly inferior to show their competitors. The data shows, since the first quarter of 2010 since, apple smartphone market share in China growth more than doubled, but opponents against the performance is in that same period, samsung (the Po) electronic market share of more than three times the rate increase.

Some say, how many Chinese market demand, apple marketing is certainly has the ability to estimate, knowing in stock insufficiency, why not ready for the more in advance. Others say that the reason that has cattle for the collective, and the root cause is an apple a limited supply of party.

This is apple cellphone consistent hunger marketing tactics, apple or no stable supply capacity? Apple is always doesn't respond to.