Apple to "Chinese character" way to prove to the world that its products again still popular.
On Friday, apple retail sales in mainland China open new mobile phone iPhone 4 S. The result, open three hours not to sell, and the Shanghai three retail stores inventory, announced that it sold out, and the Beijing sanlitun retail stores near cause a riot.
Apple cellphone announced, in order to ensure the safety of the employees and customers, will stop in Beijing and Shanghai's retail sales of the latest iPhone 4 S mobile phone, only through the network order. But the morning paper reporter yesterday evening login apple online mall, various types of black, white iPhone 4 S all showed that "no supply".
At the same time, other various channels of the iPhone 4 S also is very hot.
Yongle electrical relevant personage told reporters that, for the most part at present Shanghai store yongle iPhone 4 S already sold out. Shanghai su ning electric equipment (the Po) related to the reporters who said that at present in Shanghai suning appliance stores sell unicom all priority contract machine, simulates temporarily not completely let go sales. The two companies are said before the Spring Festival. Also can have a batch of iPhone4S delivered.
Last October 14, iPhone 4 S began in the United States and other 6 countries to start selling retail stores. Back then apple former CEO Steve jobs had just died, and others in the future for apple concerns.
However, iPhone 4 S continued global big sell. Last year, apple market value once more than Essen g mobil, as the world's most valuable company.
In its market value in the process of rising, China, and other Asian markets contributed a lot. But China's communication network technology enough to fully support the function of the iPad and iPhone, apple is still slightly inferior to show their competitors. The data shows, since the first quarter of 2010 since, apple smartphone market share in China growth more than doubled, but opponents against the performance is in that same period, samsung (the Po) electronic market share of more than three times the rate increase.
Some say, how many Chinese market demand, apple marketing is certainly has the ability to estimate, knowing in stock insufficiency, why not ready for the more in advance. Others say that the reason that has cattle for the collective, and the root cause is an apple a limited supply of party.
This is apple cellphone consistent hunger marketing tactics, apple or no stable supply capacity? Apple is always doesn't respond to.
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