In 012, domestic smart cellphones will break 100 million department, which is a real "smart phones years". But in the great prospects in front, smart phone market remains three questions and attraction: apple if the cell phone will also continue to be "high fever"? Nokia (the Po) mobile phone could lend Windows Phone7 (hereinafter referred to as "WP7") the system to rise? The domestic price war might be smart phone lit?
Apple mobile phone hot
For how much longer?
In the past year, though apple short board gradually began to appear, but it is more still don't reduce heat.
"The unit used for apples, if they don't feel very behind." In zhongguancun work ZhengXiaoJie told reporters.
City famous chain enterprise mobile phone boosted telecommunications deputy general manager HuMing think, apple brand advantage is its keep the most important advantage of sell like hot cakes, estimates that this year in this advantage could continue. But apple create the experience marketing is being more and more mobile phone imitated by enterprises, because apple and other cell phone manufacturers in the gap was reduced gradually.
However, to think about expert analysis, apple is the integration of the hardware and software and content platform mode, namely the iPhone + iOS + App Store, hardware, operating system and application platform-" triathlon ". The only apple can do this. It put the industry chain three of the most important core clenched in his hand. Each year more than 100 million cell phone shipments department; App Store of 500000 applications, download tens of billions of times each year. This let apple won great profits, a market value of the world's first.
But, apple will also keep the three advantages quite difficult. From iPhone 4 S beginning, apple's design and hardware advantage gradually lower, the iPhone 4 S appearance and performance not big breakthrough. In addition, the battery problems, voice phone problem even iPhone 4 S the most famous function voice service Siri all have a problem, and also to the crash phenomenon sustainable development a shadow.
China's software information nets chief ChenLiMing said Google (the Po) andros system constantly forcing, for apple in the operating system upgrade is all thumbs. With iOS development to speed up, and all kinds of problems too is gradually revealed, and may be apple the scourge of the future.
Concerned expert reminds: "hope apple can quickly improved these loopholes, solve the problems of users to appear, to let apple continue to keep in mind the user high status. Otherwise, apple will face huge crisis."
nokia
Could lend "WP7" rise?
This year, the late "WP7" system in March in fastest in domestic market. And two former nokia could lend "WP7" has become a rise this year big attraction.
HuMing said, including smart cellphones are mainly used. And "WP7" for being late and the start of a mobile phone, in a short time, not likely to lead to apple and Google's position. His point of view it is the domestic many experts comments.
At present, the software operating system by apple iOS and basic Google Android control, Microsoft (the Po) and have a chance to but more though saiban fading. "Millet MIUI, ali such as cloud based on Android platform of third party system optimization, all belong to the innovation, not enough to shake the big picture." One does not wish to be named, industry insiders told reporters.
But analysis released by the company iSuppli a future years of mobile market assessment report but think, WP7 phone will be in 2015 years beyond the iOS, to become the world's second largest mobile operating system.
In iSuppli opinion, Lumia 900 will lead nokia and Microsoft took to the renewal, because now the Lumia 800 and Lumia 710 etc equipment has laid a good foundation. Windows Phone in the mobile market operation on the real meaning of expansion, will be from the new generation flagship smartphone start.
According to iSuppli forecast, Android will be in the next few years has increased, 2015 years of market share to 58.1%; And iOS will year after year, been declining tendency, and by 2015, the market share of rate can be from the current 18% to 16.6%; And Windows Phone can be in this two years is BaoFaShi growth, market share in 2015 by a nose that formal beyond cisco iOS mobile Phone apple iPhone.
The editor-in-chief LiuQiCheng think communication network, the terminal for manufacturers, how to choose the future operating system must become the key to the development of their products. But the future winners at least have to meet two conditions. One is to have the new products; 2 it is to can't be operators depth customization of enterprise.
It is reported, the domestic market, in smart phones, the popularization and application of the play a large role in the is operator. Whether apple's iPhone, or $one thousand smart phones, operator customization have played a key role. And nokia operators and good relations of cooperation can also be the future development of a big advantage.
Domestic mobile phone price war
Will light again?
Before the grand network will launch out less than one thousand yuan of smartphones, recently, more news, alibaba (the Po) will be selling strategic stakes tianyu langtong, into the mobile phone market.
Experts said that as the popularity of smartphones, this year's price competition becomes increasingly fierce, a few years ago a mobile phone to make out of the factory is controlled yuan, now only a few yuan factory, ten yuan the manufacturer of profit can be found everywhere.
The reporter found in the market, a name of the G10 dazzle fly brand domestically, its appearance, feel, size, do as the great apple iPhone4, the factory outlet of the way in the factory and five yuan, 378 yuan only sold to customers. This time in the society cause strong reaction.
Experts said China mobile cellphone industry is very strong fortress ability. Nokia, SONY Ericsson and kyocera, and other famous brand in China market in defeat, in addition to enterprise itself and apple's "made", another important reason is that China's mobile phone manufacturer so "fierce" price war.
According to fly dazzle marketing general manager XuTong mobile phone is introduced, the reason can achieve this price, because the fly dazzle G10 "mobile phone retail" new mode, the factory direct to consumers, cuts off the huge cost layers of agency provinces and cities.
An anonymous phone engineers also has revealed the domestic mobile phone production costs. Project development fee, mould development fee, subscriptions and motherboard, screen, batteries, and dozens of hardware cost, according to the 50000 Taiwan production calculation, each costs for 373 yuan. "Domestic millet, ali cloud of mobile operating system cost, even with the patent, has a huge profits." This person said.
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