In recent years the Android system money making businesses rise and dependent on consistent low price strategy, brand domestically in domestic market share fresh record highs.
According to analysys EnfoDesk think-tank statistics released yesterday, by the end of 2011, the domestic market share to 37.5% overall brand, is gradually narrowing the gap with the brand, especially the traditional four brand nokia (the Po), samsung (the Po), LG and MOTOROLA (the Po). It is reported, this four foreign cellphone brand in the domestic market share of 41.5% for the overall. In year 2011 mobile phone market, sales of the top brand, domestic brand occupies six seats, including the association (the Po), huawei, zte, and JinLi, cool, OPPO.
Domestic handset narrow the gap between the brand and the main reason is that low price strategy. Analysys international (the Po) analysts said Gordon white, last year the ascension of the whole cell phone sales rely on intelligent terminal product pull, from product line layout look, international brand positioning on high-end price, instead, homebred brand product positioning ZhongDiDuan price, and this part of the market potential is tremendous. Note that in the list six homebred brand, in addition to the operators and OPPO are established depth cooperation relations, the operators in boosting the number of users of 3 G ascend, through the custom star type of sales of custom machine for consumers a more clear cognition, and adjust the more generous custom network fees package, attracting more consumers choose to buy a custom machine.
In addition, "Android system, the emergence of the trend of the homogeneity allows the obvious, domestic handset with the international brand of mobile phone differentiation reduced". Gordon white said. In the smart cellphone era, benefit from the popular and open Android system, homebred brand rolled out the most of the Android platform smart phones, for it in the fight for market share up Jordan farmar. Mobile phone giant nokia former market share from 29.3% at the beginning of last year is down to 14.5%, although still occupy the top overall market sales, but the situation is difficult to maintain a long, long time.
In fact as early as in 2003, homebred brand had occupied domestic mobile phone market half of jiangshan, at that time in the top five rankings market mobile phone production enterprise have three home is homebred brand. But by 2006, and dramatic change, domestic handset's share has dropped to 29.4%, and the scenery of the three years ago has dissolved.
And for the current market situation, the personage inside course of study thinks, smart phones as personal computers before early, there will be a lot of variables. Because of this, also makes some domestic manufacturers confidence began to boom. Not long ago, almost in the mobile market disappeared on domestic electrical home appliances manufacturers haier, changhong etc BaoTuan high-profile latest smartphone. TCL (the Po) group President li (the Po) is leaving out, to be part global mobile phone market before five. Not only that, and dazzle such new mobile phone fly brand also to "made". Intelligence era and let homebred brand saw the broad "QianJing".
However, experts this however don't embrace the optimistic attitude. Fly like nets (the Po) CEO made just a (micro Po) said, domestic smart cellphones lack brand influence, product homogeneity, "hold" is still rampant domestic handset short board. Although the Android platform for relying too much on down the average price of the product, but simple price competition also make profits fell rapidly.
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