According to foreign media reported Monday, according to the market research institutions IDC released "global cellphone statistics report data showed that 2011 global smartphone sales in the fourth quarter grew 54.7% to 157.8 million department, more than the 40% expected IDC, and more than a third quarter's 49.2% growth. This is mainly by the second half of last year in the launch of the apple iPhone 4 S in the market demand and made a lot of bring positive impact.
Smartphone shipments will continue to high growth
From the perspective, the global smartphone shipments for 491.4 million of the total, compared with 2010 of 304.7 million rose 61.3% more than expected annual IDC growth of 54.7%, but still below the 2010 annual growth of 75.7%. Although compared with 2010 growth declined, but is expected to IDC, in the foreseeable future smartphone market will remain double-digit growth.
Smart phones on the market is still the most popular consumer electronics, and some of the key equipment are sold to some extent promote the improvement of the whole situation year-round. IDC mobile technology and trends department senior research analyst Ramon LaMaSi (Ramon Llamas) said: "in the fourth quarter of the globe and the end of the three mobile phone sold are among a smartphone. IPhone4S apple introduced smartphone sales growth has played a key role, because it satisfies the needs of the repressed, before other manufacturers of smart phones with to satisfy different preferences and budget consumers offers a wide range of choice".
Because intelligent mobile phone manufacturer in emerging markets and developed markets are trying to expand their user groups, the difference between various kinds of products in shrinking. IDC global mobile phone statistics project of the senior research analyst Kevin Lester's walter (Kevin Restivo) said: "including samsung (the Po) Galaxy Nexus and apple iPhone 4 S, etc of the so-called 'classic' equipment attracted a lot of consumers' concern. But the price of less than $250 Android devices more and more, make Google (the Po) hardware partners in the smart phone sales increase at the same time, it will expand the market share.
The mobile phone brand observation
Apple launched the iPhone 4 S in again after a back to the market leading position, its a quarter sales and breaks the company itself and the intelligent mobile phone industry records. Although iPhone 4 S has played a variety of places, such as not support 4 G LTE, or didn't use more screen, but the product demand is still very hot. And the shopping season at the end of the year and further promote the product sales by leaps and bounds.
In the fourth quarter samsung completed a series of important achievement: the first time exceeded 30 million units sold mark and become the major smart cellphone enterprise year-on-year growth of the fastest enterprise, at the same time, was established in 2011 in order to smart phones in the overall market leader. The Galaxy smart phone series, the market share of the further expansion, has introduced in high-end market Galaxy S II and Galaxy Nexus, and aimed at mass markets Galaxy Ace and Galaxy Y, etc. At thdepression honeycompany also in Windows Phone Mango update on the basis of the Omnia and Focus and other products.
Nokia (the Po) suffered the most serious year-on-year decline, but its smartphone strategy has begun to enter a positive of the implementation of the stage, and introduced the first Windows Phone smartphone series Lumia 710 and Lumia 800. Nokia CEO Stephen Evans the roper (Stephen Elop) claims that this batch of products in the release has been in a quarter after within sold "more than 1 million computers." And have begun to use early feedback to adjust their marketing and sales strategy. Meanwhile, nokia's saiban system smartphone demand seems to have receded, expected will be shipped in the further decline appeared in 2012.
RIM in the fourth quarter results have been mixed. Its latest carrying blackberry (the Po) OS7 operating system of smartphones have entered the market, the end of the company's total sales of the four consecutive quarters of the decline of the annulus momentum. But 10 month in global network interruption accident, and later announced that the first paragraph of carrying the blackberry smart phone 10 operating system will be postponed to the end of 2012 emerge, but negative news for the company's current situation brought some uncomfortable shadows. The delay will lead to RIM miss the good opportunity. But along with the company's new chairman and CEO torsten who · friendly (Thorsten Heins) in January to take up office, RIM will ensure that inside and outside the company on a large scale of the change.
HTC (the Po) continue to steady development, has introduced the use Windows Phone Titan of the operating system and Radar smart phones, and Rezound charm the sound mobile Phone, support the LTE Vivid smart phones, in addition also has a lot of Android operating system of smart cellphones. HTC will continue to use two kinds of operating system, to meet the different needs of operators and the needs of the customer. Although in the fourth quarter HTC high-profile release many new products, but its equipment shipment rate or a third quarter dropped.
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