Monday, February 20, 2012

Nelson: age and income decided to smartphone penetration rate

Research firm Nielsen released today, a report this year on January the U.S. intelligence cellphone penetration rate is 48%, promote the popularization of the smart phone, two factors is the age and income.
The report shows that in January this year the U.S. intelligence mobile phone penetration rate of 48%. In the 24 to 34 years old age group, 66% have smart phones, the proportion of all ages in the crowd in the highest. Also in the age group, in the past three months of cell phone users buy a, 80% chose the smartphone.
The report also showed that age is not the only decided to buy smartphones factors, income also plays an important role. If the age and income and taken into consideration, the most senior of the higher income may buy smart phones.
For example, for more than $100000 annual salary of the 55-to 64-year-old age group, and they buy the proportion of smart cellphones and earn $35000 a year to $75000 in the 35 to 44 years old people quite.

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