LG plan to turn the smart cellphones promote mobile device sales, hope in the smart phone market occupy a greater share, and is expected to Google Nexus phone development cooperation.
The company last week in the mobile world congress (MWC) launched on smart phone is equipped with many high-end features, including Nvidia Tegra 3 four nuclear chip, high definition 3 D display screen, long battery life, Android 4.0 ice cream sandwich system and 4 G LTE module.
LG recently launched new products including equipped with Tegra 3 chips and HD screen Optimux 4 X HD mobile phones, Optimux 3 D Max, 5 inches of Optimux Vu, and a number of L series fashionable phone.
"We lost key," LG smartphone departments in the company Ramchan Woo about the plight of the past, said "but we and back to the basics." LG think, since the company for iPhone many parts supply, should also can independent development outstanding products. Ramchan Woo points out, many departments in all the LG for iPhone battery supply display screen, and camera.
LG hope that through high-end models in smart phones breakthrough field. Although once in the mobile market is in the lead, but LG is not smart phones in the field as successful continuation. At the same time, HTC (the Po), MOTOROLA (the Po) mobile and samsung (the Po) but are relying on the cooperation with Android launched a number of products.
But there is still a chance that LG, samsung is Android camp at present the only motivation, HTC encountered hardship proceedings, and MOTOROLA mobile are busy and Google integration.
Ramchan Woo said, Optimux 4 X HD mobile phone integration the Tegra 3 processor, HD screen, ultra-thin design, long life and LTE module, it is a function of the LG all products. Before this, LG main sales price are relatively cheap mass products, but has not succeeded. Even if is the first dual-core listed last year smart cellphones Optimux 2 X also lack many key functions.
Ramchan Woo said, LG will be introduced this year more competitive product line, attract the attention of operators. LG also plans to focus on promotion LTE and four nuclear and other high-end technology, but not ready to spend too big marketing expenses, but hope these products with their high configuration open up an outlet.
With the ascension of the smart phone sales, LG last year in the fourth quarter loss narrow. But the company executives but warned that the strong performance of the Christmas season from may to promote, is not necessarily a real trend reversed.
Ramchan Woo also revealed, LG is working with Google negotiations, hopes to become the new generation of labor enterprise of Nexus equipment, thus one-up get the next generation of Android system. LG was not previously and Google Nexus cooperative development project, but now are starting to actively pursuing this opportunity. The next generation of development code Jelly beans (Jelly Bean) Android system is expected to be compatible with Windows 8 tablet computer.
Nexus One phone HTC by development, Galaxy Nexus development by samsung, MOTOROLA has also put forward the buzzer hives system first Xoom tablet computer. But with Google launched early cooperation does not necessarily mean a high volume, Nexus One and Xoom is a good example. However, the manufacturer but can be in the process of technical support for Google.
Because Google acquisition MOTOROLA mobile behavior caused the Android camp of concern, and is thus LG cooperative development Nexus equipment will ease this concern.
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