Spend 20% of the time, get income than of is less than 5%. Recently, the mobile game developers M ikaM obile through the official blog, announced that stop and exit the Android game development Android game field. And the truth, from a financial standpoint, Android development mean little game.
As is known to all, because of free and cracked resources across in the network, the high quality of the Android platform game how rich are weak in apple iO S. But growing large groups of users and let many developers cannot easily "give" this platform. However, on the one hand, apple iPhone sales reached record high; On the other hand in nokia (the Po) under the support of the Microsoft (the Po) W P terminal increasingly rich, all become the main cause of shunt Android developers.
Last Friday, nokia global C EO Stephen Evans the roper (StephenElop) accept SMW reporter to interview revealed that will intensify efforts to launch low-cost W P cell phone against Android one thousand yuan smartphone.
Weeds grow like the Android
In addition to blame game outside the meager income Android, Mika Mobile was in his blog points out, "the new Google Play Store platform (former Google (the Po) software Store Android Market) is not good operation, and think Google in support of the game developers still take effort."
As the largest Android software application store, one of its remit innovation workshop palm application has been many Android mobile phone users download tool software for use. Application LuoChuan accept SMW CEO remit reporter to interview said once, Android platform game quality apple iOS platform than it, a lot of reason is free-some games business in iOS platform on the development of the high quality game, many shelves the value of more than 30 yuan, users are willing to pay the bill. But Android platform game mostly free to give priority to, to need to rely on advertising to earnings.
The mobile phone for developers, or cellular phone game players, are equal to enter into a need to choose dilemma.
Players can choose in Android phone download games, but the game the mets insert some advertising, whether these ads appear in the game screen which position, will affect the overall visual effect of the whole game, the game experience natural not on iPhone so "clean".
And for mobile phone for developers, Android mobile phone sales explosive growth along the way. That is a game development, can face of users. But many of them users might antipathy for advertising, just packed before long it uninstalled, actual advertising revenue is not ideal. A cell phone game developers and shenzhen to reporters this view this nandu, "we many Android games are try water quality, for not measuring is realized by advertising return, can make much interest, this direct caused the quality is not good."
WP platform comes viciously
Thus, Mika Mobile exit Android area by other manufacturers ever learn? Consulting company war state policy chief analysts think Yang qun, things might not so bad, "after all Android terminals in rising, equal to give up, give up Android a immeasurable market." But now the quality is not high, if not profit model on a breakthrough, still exist for a long time.
In addition, he also proposed to the Android game market concerns. For example, some other platform (WP Microsoft and apple iPhone) in the same stage, especially WP, if the price low enough, model enough, will tap a lot of Android users, this natural will also affect the choice of cell phone game developers.
This is not smoke. On Friday, Mr The roper in guangzhou accept SMW reporter to interview made clear, facing one thousand yuan Android smartphone, nokia has countermeasures LUMIA series-the future (nokia used Microsoft WP system model) the price will be more and more low, can work directly with the one thousand yuan against Android smartphone. In addition, nokia will also launched a number of low but function quite rich model, and the developers and consumers to provide new choice.
For this strategy, Mr The roper seemed to have answers. When SMW reporter asked, in nokia and Microsoft cooperation for one year, he make a few points of cooperation present situation, he XiaoErBuDa, but try to another story to make explanation. "We and Microsoft's cooperation is very good, just a year he introduced a various of price of WP type, forming a complete product line, and often won awards, this is incredible."
Industry view
Intelligent mobile phone industry chain resources for starters
Back to the development platform of ease-of-use, the "abandoned" A ndroid M ika M obile also presented their views, "the company in the development of Android game, A lot of energy to waste in BU G (program holes) repair. Plus A ndroid model, and many companies spend considerable time, according to the different graphics chips to improve the game, or for A effect of mobile phone provide special patch. In addition, the developers spent A lot of money to purchase A ndroid cell phone. All kinds of"
In contrast, apple iOS devices hardware is very united, also highlights the graphic display of high performance, this undoubtedly reduce development difficulty, from another side attracted game developers.
As for the rise the WP platform, Microsoft and nokia seems to be a start realized that, on the one hand, emphasize configuration is unified, on the other hand out the package to attract more of the developers of new ideas. For example on developers support plans, made by Microsoft's W P experts to provide professional and free guidance, from theory to begin the experiment and so on many levels, specialized training. This means that, in addition to attract consumers outside, the smart cellphone industry chain for the resources, has "burn" on to developers.
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