Monday, March 5, 2012

Samsung mobile bets in three operators ousting "star machine"

Samsung Galaxy NOTE star model takes the lead in the Asian listings, in China the world's most complex 3 G system, where GalaxyNOTE China mobile (the Po) TD version I9228 and China telecom (the Po) EVDO version I889 and coming up, quickly covering domestic all cell phone users.

It is worth noting that, in 2012, more than a samsung electronics such mobile phone brand in China market quite the "radical", operators of attitude is very clear-in addition to $one thousand the smartphone, star type also not relax, everything in order to "grab" users. Especially since the end of last year, China mobile has pulled out samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t four of high-end models, recently launched new T D double card double to mobile phone, make the "arms race" reached unprecedented levels.

Three party competition into overdrive

China telecom version iPhone4S distance listed less than a week, telecommunications official out the contract price to take the lead in machine--except the zero dollars buying machine, the user iPhone4S minimum purchase telecom version only choose file 49 yuan package, gen iPhone domestic buyers threshold low, the minimum package than unicom even lower than 25%.

This is just the "positive conflict" is the one horn, China telecom and China unicom (the Po) this "tip to MaiMang" attitude not only appear in iPhone4S. Not long ago, following the unicom WCDMA version millet mobile phone after, China telecom edition millet mobile phone also officially on sale. In addition, in addition to SONY's move only WCDMA version of the type, or some China telecom nets double for the mobile phone, both in the star maxhine has is highly superposition.

While operating td-scdma network of China mobile, experienced in the high-end models of missing TD "pain" substitute together the products, in addition to still move up T D double card double for brain.

Move out of star machine missing trouble

March 2,, China mobile communications terminal group Co., LTD. Guangdong branch joint cool, zte, head of double card double to 3 G, double functions of smart cellphones. Since always, compared to the other two operators, China mobile superstar smartphone fareed zakaria, double card for how much improved double model situation.

In addition, China mobile terminal company guangdong branch was founded at the end of December last year so far, take the lead in released including samsung GalaxyNOTE, I9108, MOTOROLA MT917, HTCZ710t stars such as smart phones level TD. According to a SMW reporter understanding, in guangdong province as an example, this year will build 4300 3 G sites, to a total 30000, emphatically improve coverage and connection rate. Add in the largest number of operators user groups, missing "apple", the moving star machine faction increasingly busy fall.......

Industry viewpoint

Samsung sample: fast attack + all the coverage

By the end of June, 2011, China mobile phone Internet users scale for 318 million, smartphone users proportion climbed, excellent brand smart phone manufacturers seem to make money winner.

The most typical example from samsung. In 2010, samsung introduced a Gal-axy S series first generation product I9000, rob in the apple iPhone 4 listed, and in the global sold more than 20 million sets. In April, 2011, samsung and rob in the Galaxy S Ⅱ before apple introduced, coupled with the latest Galaxy NOTE, apple iPhone4S form "trapped", and also faces the domestic operators launch three different format version. Catering to the operators and the user group.

Gartner the latest figures show that in the fourth quarter last year, samsung smartphone market share in China rose to 24.3%, replace nokia smart cellphone market share in China top brand.

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