Barcelona, 2012 global mobile communications conference, cell phone occupied this belongs to the stage of telecommunications equipment.
Barcelona, Spain and the United States of Las Vegas MWC conference meeting of the telecommunication industry CES two great event, a main telecom equipment, a main consumer electronics. But in 2012, the Barcelona show "trespass", almost completely weakened the telecom equipment that a leading role, to take on the idea of consumer electronics. Whether the rise of nokia, intention to LG, or in the telecom equipment supply of zte and huawei, all the focus on the display terminal that telecommunications equipment, leading Ericsson and cisco is submerged in a piece of consumer electronics in the calls. It is deliberately YinErBuFa apple, also in this period iPAD3 revealed to be released news, as always play with apple marketing wrist.
Cellphone industry is excessive and prosperous, or equipment industry excessive cold? No, is industry's new rules of the game.
4 nuclear, 4 G, 41 million pixels behind the illusion
Barcelona show, pode media stunt is 4 nuclear: HTC, huawei, zte, LG, four out of the so-called in east Asia manufacturers 4 nuclear mobile phone, seems to not say 4 nuclear and may not bring, he couldn't keep up with the industry industry trend.
That was a bit when pentium 4 appeared scene, HP (the Po), dell, lenovo, asus, TCL (the Po) have claimed that they were the first launch ran four computer, like each other on the grassland Angle, life and death in the heartbeat seemed--but not a lion rank after all. Little imagine, the first launch or slightly late launch, sells are all PC, difficult to change industry tends to the parting of the red sea half.
Meanwhile, fresh was to mention is that 4 nuclear mobile phone exactly can to cell phone about how the actual performance of the ascension? What will therefore how power consumption, let original of the mobile phone can be a problem DaBing standby embarrassed burden. When the industry most manufacturers are in marketing method to find the gimmicks of the time, the industry also showed signs.
And four nuclear similar stunt, and nokia's 41 million pixels mobile phones, LTE terminal, and bare eye 3 D and 720 P hd screen "hardware war". These with the same memory DDR, big bad voodoo video card, JiJia motherboard, waterproof keyboard, kyushu poets such as water cooling fan of the PC era hardware competition how similar situation.
Yes, most of the industry manufacturers seems to be in the quest for the "hard power", but "hardware blocks" back, but let person has to worry about, the pace of the homogeneity is not be slow, but faster. Looks like "the hard truth", but it is hard to turn signal of a price war.
Back in the cell phone market function, nokia supreme used to hold almost 40% of global market, shaky, by practical product, the globalization channels, and better brand management, once BiNi global. But, once appear smart phone, this global giants almost does not have the strength, the throne of the seemingly unbreakable. And TCL, konka, waiting for a generation of domestic function zhongke mobile phone, also once done wind, dominate the Chinese market half jiangshan, eventually quickly falls in the fortress machine double-team.
So, today in the smart phone market ZhongDiDuan option of a new generation of manufacturers, both huawei, zte, lenovo in major domestic manufacturers, or MeiZu, millet, cool and segment the market opportunist, or a nokia, LG, SONY, MOTOROLA and struggle of the old generation of giants are, and which can be occupied 40% of the market in the new period nokia? A few cannot, it is occupied so big market, the Maori I'm afraid to answer the current year.
The three body "in the so-called" or d "warfare.
To seek profit center
And focus on the "get" the manufacturer is different, also have a few new age leading cellphone manufacturer in another world to build the new rules of the game: the operating system. Apple, samsung (the Po), amazon is one representative, Microsoft, Intel, Mozilla, dorigo also. In a sense, this was a "3 body" say "or d war", follow the rules of the game was very different.
Hiding in Barcelona exhibition and CES show is behind the apple. This head occupied the industry more than fifty percent profit, $500 billion market value of a lion's breakthrough, is extremely cunning. Even its next generation also mostly products hardware upgrades, also be not willing to and other companies competing, so iPAD3 only hear its voice, not see its content. Count on super iOS operating system, independent research and development, the CPU control of the touch screen and flash freely industrial chain, strong brand marketing ability, won the industry most benefits-in this big of a few elements, but the iOS is one of the essential, it is the first to raise the d.
The samsung, the second in the industry rhino, although in AMOLED and flash memory market monopoly leads global, in the brand molding, channel control is second only to apple, samsung electronics group's strong support, but also ranks the first in the industry chain in Android big manufacturers, but it still felt deeply uneasy. Because, it does not have control over their operating system. So samsung, senior vice President of product strategy Juha Park made clear: samsung will intensify efforts to develop their own investment OS Bada, even as a substitute of Android, its annual rate has more than Windows platform.
No single appear of the amazon, also is the mobile phone market potential serious player. It has the ability in tablet computer market fully show, a quarter of the second time among the big flat computer manufacturers, force pressure samsung, followed apple. And, this is only a few countries in the global Kindle launch of cases happened. Kindle although use Android, but its change dramatically, as "whales", look be like is fish, is actually mammals. Such a with very low prices, sales hardware Internet enterprise, completely without hardware earnings, subversion of the rules of the game, once the all-out offensive mobile phone market, it is hard to imagine a few manufacturers, especially ZhongDiDuan manufacturers can withstand up.
As for the losing side of the often war Microsoft and its "travels" Intel didn't give up on OS the main battlefield, Microsoft and nokia together, there are still a beat, Intel is with Tizen association, hope to the meta as a turning point "master". As a representative of the Mozilla to a group of Internet enterprise have dorigo, intention to operating system as the core establish real "soft hegemony", they all want to go to OS hardware, wars, through the rise d change pattern.
In fact, qualcomm, as a representative of the upstream chip manufacturers, samsung, as a representative of the AMOLED screen and flash memory key components manufacturers, Google, as a representative of the OS manufacturer has become the communications industry in the three big profit center, and among them leading to a profit, the second names status instability-can say hard to enough of the hardware and software to soft enough, one must be. In particular, the apple exclusive upstream chip, OS and some key part 2.5 big profit center, so has the strongest bargaining power.
Other manufacturers, if not in these few big key areas the dominant, no doubt, will be other aspects in homogeneous competition, ultimately inevitable through the price war shopping on a scale to win the relative advantages to survive. In this sense, at 2011 years global cellphone list of nokia, LG TOP10, zte, RIM, huawei, HTC, MOTOROLA, and the list of countless small and medium-sized firms, are in the traditional low dimensional space-time in roma, quantity is really too much, and is too little profit center and....... Who can first have "soft hegemony", who is the most likely to have.
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