Tuesday, March 27, 2012

LG China market strategy established top speed smartphone future status

LG electronics has issued 2012 all the new products, including smart phones, display, televisions, refrigerators, washing machines, electronic chest six areas products. The LG is rob in rivals samsung before layout the Chinese market in advance.
This conference, LG electronics launch new Google Android4.0 system L-Style new series products, LG Prada cooperation with the launch of the third generation and LG Prada Phone in open hole 3 D Phone field of a new generation of products, all give a person with an informer new feeling.
Since always, LG Mobile phone use Microsoft Windows Mobile operating system. Along with the Google Android's fashionable, LG now also join the Android family. LG Chinese communication business marketing general manager "in Hector said that Microsoft system evoked only application interface changes, in the user experience and software support Google's Android4.0 obviously have more advantages, and LG in the field of 4 G-LTE patent accumulation, LG electronics in the next few years to set up the first three of the global smartphone status.
Earlier, LG had expected this year is expected to reach 80 million in the mobile phone shipments, including smart phones for 35 million department, LTE phone more than 8 million department.
In addition to smart phones, the most striking is the world's largest 55 inches LG 3 D OLED TV. In the United States this year on the consumer electronics show in Las Vegas, LG is a 55 inch OLED TV. LG this also becomes China flat TV market first introduced into large size of OLED TV brand.
The TV narrow side of the ultra-thin design. Look, the border fine thin, and almost completely smooth back straight, no prominent part, the thickness of the machine is only 4 mm, and weight for LCD TV with only half the size, is 7.5 kilograms. Its core is a four-color active luminous pixels and Color Refiner technology, red, blue, green, white four active luminous pixels, a traditional RGB mode after ascending the brightness and contrast. At the same time OLED response speed is 1000 times higher than the traditional LCD, watch the dynamic picture more fluent.
LG electronics CEO in the greater China region south RongYou told the meeting that China is the most important strategic LG one of the market. This took the lead in the China launched the world's largest OLED TV, even for China's market value. At the same time, he also pointed out that, LG will further increase the channel of cooperation and promotion efficiency, enhancing product promotion.
To this, the expert inside course of study points out, intelligent home appliance industry is the main direction of future new products, LG and other foreign home appliance enterprise investment will further stimulate the demand of the market.

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