Recently, in the United States and Canada market, with the apple iPhone rivals such as the rise of RIM's market share is landslide. In Africa, intelligent mobile phone ever is considered to be high end and expensive products, but the Chinese manufacturers to make rivals began to rethink of strategy.
With entry-level products, nokia (the Po) previously in Africa is ahead of the mobile phone market. But the company launched the retail price of $100 Idoes, and proof for cheap smartphone user Africa there are a large number needs.
RIM spokesman Ed was PeiNa d (Waldi Wepener) said: "for RIM's future development, it is Africa is strategically important one annulus. We will for the corresponding investment. In this paragraph of period of growth, RIM will resources evaluation according to different parts of the products on sale in time." RIM has now and more than 85 operators cooperation, in more than 40 African countries sales blackberry (the Po) mobile phone.
D PeiNa said: "one of our main selling point is the blackberry Messenger, this is the biggest mobile social network in the world, with more than 55 million active users. Blackberry Messenger in the key markets of Africa to the popularity of the highest level, for example in South Africa 98%. Young users especially love blackberry Messenger, this helps them to send a text message and voice news, photos and video."
In Africa, most of the mobile phone users use prepaid service, and consumers do not earn enough to use the blackberry service. RIM so operators and cooperation, in Kenya, Nigeria and Ghana and other countries provide classification of the Internet service, and these countries Internet users has been growing steadily.
D PeiNa said: "we will continue to consumers can withstand the price, in Africa, has strong connection with the Internet communication function and application of the ecological system rich smart phone."
RIM is one of the biggest challenges facing, relative to nokia, samsung (the Po) and Android platform, the blackberry platform developers are few in number. In the service of high popularity of South Africa, the developer community is for the blackberry platform development application. But in the east African country, RIM is still in the efforts to attract developers.
In order to encourage Kenya developers for the blackberry platform development application, RIM recently announced it will to Nairobi developers cooperation agency mLab smartphone and tablet computer donation. The donation to help developers get the blackberry, thus the more convenient to develop applications.
MLab manager John Kitty (John Kieti) said: "through the cooperation with RIM, we can and the blackberry platform developer dialogue, and at the same time provide a place to help developers exploring the blackberry platform solutions, providing developers with a business opportunity."
The developers of the blackberry platform interest depends on the RIM of the investment and the interaction of the community and developers. In South Africa, RIM has offices, and in East Africa, RIM is still in preparation for establishment of these offices.
No comments:
Post a Comment