Thursday, March 8, 2012

Nokia will be restructured the low end of the business with new platform to replace saiban S40

Nokia (the Po) is planning to functional cellPhone business restructuring, and the development of more cheap Windows Phone smart phones, and on the Android mobile Phone make counterattack.

Nokia Thursday in the annual report said: "we plan released in 2012 and the more intelligent, pricing competitive functional mobile phones, and provide a more modern user experience." Although smartphone is the development direction of the industry, but the function of the cell phone sales still higher than smart phones. At present, the smart phone sales in less than one third of the total sales in the mobile phone.

Sources said nokia is still in development of Linux software platform based on the Meltemi, in a more advanced functional cellphone replace S40 platform. At present, the S40 is the world be applied the most mobile platform, several months ago the total shipments to such mobile phone of 1.5 billion. Relative S40, Meltemi will provide more functional mobile phone in smart phones similar experience.

Over the past several years, Google (the Po) Android smart phone market system in a storm. The previous quarter, the global market smart phones with more than half the Android system. Nokia announced last year will abandon the Symbian system, turned to Microsoft (the Po) Windows Phone system. However, due to the higher pricing related mobile phones, Windows Phone is not greater influence.

Nokia in the annual report said: "we plan to 2012 roll out more close to people's new price Windows Phone cellphone, for example Lumia 610." Nokia also said, because Google provide free navigation service, the company's navigation map data services are facing larger price pressures.

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